Our purpose for creating ONCE UPON A DUA, was to enrich the lives of modern Muslim families (with 0-7s in their lives) by creating moments of togetherness through quality products that could be loved and cherished.
Who would have thought that the loss of our 3rd child would pave the way for us to create a UNIQUE and INNOVATIVE Islamic themed baby lifestyle brand that's LOVED and TRUSTED by thousands of parents, and has won 30+ PARENT & BABY industry recognised awards. Alhamdulillah!
We had a simple aim when we set out. We wanted to inspire our three other children, and help them to build a conscious connection with God, to encourage conversations around faith in the home in fun, meaningful ways, and to nurture confidence within themselves.
With a passion for creating quality products that were not only safe and functional, but also stylish and meaningful, we became committed to creating products that served the needs of our family, and that of other Muslim families looking for exquisite items that celebrated their values, combining aesthetics with practicality and spirituality.
Our Scandinavian-influenced, faith-inspired approach ensured that every product resonated with families on a spiritual level while fitting seamlessly into their contemporary lifestyles.
Today, ONCE UPON A DUA is proud to be recognised as the world's first Scandinavian-influenced, faith-inspired baby & kids lifestyle brand. A premium children's brand for modern Muslim families looking for exquisite items that celebrate their values.
Designed for parents. Made for kids. Inspired by faith.
With love and duas, from our family to yours,
