What is Once Upon a Dua?
Once Upon a Dua (OUaD) is a family-owned brand creating Scandinavian-influenced, faith-inspired baby products for modern Muslim families looking for exquisite items that celebrate their values.
Based in London, we are a husband and wife duo. We have created a collection of highly-giftable baby and children’s products that make it easier for families to introduce meaningful conversations around faith, and find space for togetherness within their busy lives.
As parents ourselves, we felt the frustrations of trying to find beautiful, meaningful and safe baby and childrens gifts. So, we made it our mission to make it easier for other parents. The aim was to make buying gifts for your family and for your loved ones to be a joyful experience, offering items of exquisite quality that could be loved, treasured and appreciated by all family members.
We are very grateful our designs have already been recognised for quality and beauty, and that only strengthened our motivation to keep making a positive change for future generations – in the way we lead our business and our lives. Being parents ourselves, it is essential for us not to just say it – we do it.
About our name
Dua, in the Arabic language, means prayer. The idea for this business came from a desire to make a change, do something significant, and create a legacy. We wanted to achieve this for our children and, through our products, support other families in achieving the same goals. By creating a supportive environment in the home, where values of love and faith are embraced, we encourage ourselves and our children to dream big, make plans, pray to Allah and work towards fulfilling them.
That was our story – we had a dream. A dream to inspire faith. We prayed hard. We worked hard, and found ourselves moving mountains to achieve it.