Our Ethical Sourcing Policy


ONCE UPON A DUA LIMITED is a digitally native, direct-to-consumer baby & kids lifestyle brand established and headquartered in London. Our company registration number is 13249449 and our registered office is at Once Upon A Dua Ltd, 1 The Briars, Waterlooville, Hampshire, PO7 7YH. Throughout this document we will be referring to Once Upon A Dua Limited when we use the words 'we', 'us', 'our' or 'Once Upon a Dua'.


Our Ethical Sourcing Policy

As a reputable and trusted business committed to offering its customers high quality products, Once Upon a Dua recognizes its obligation to ensure that suppliers are operating ethically.

We expect our suppliers to consistently provide an environment which protects their employees' health and safety and basic human rights.

All suppliers are expected to comply with their national employment laws and regulations with particular regard to:

  • Minimum age of employment
  • Freely chosen employment
  • Health and safety
  • No discrimination
  • No harsh or inhumane treatment
  • Working hours
  • Rates of pay
  • Terms of employment

Once Upon a Dua will never knowingly source stock from countries which are in breach of the above principles. We also look to our suppliers to instil these principles when dealing with their own supplier base.

Because of the sometimes complex nature of our suppliers' supply chain, it is not always possible to monitor and control the conditions of each individual involved in the production of our products. However, as Once Upon a Dua continues to grow it recognises the importance of being proactive and doing everything within its power to support the rights of those involved in the manufacture of its goods.