The Parent Test

What's the Parent Test?

We want to be sure we're only selling genuinely useful stuff. You only want to buy things that make your life easier, more stylish and more fun. That's why we have the Parent Test.

We ask real families to review products for us. They put them to use in real family life and give us their honest, unvarnished opinions, to help you decide whether that item's likely to be a good pick for you too. Their words and 'in action' pictures are what you'll see on product pages.

We trust our Parent Testers implicitly. So if we hear something's not good enough quality, or genuinely useful, we won't sell it.

Can I test stuff?

Absolutely. We love meeting new Parent Testers! If you like reviewing things and can take great pics of your kids, tell us a bit about yourself by dropping us an email at with subject line heading “Parent Test Application”.